{"id":27765,"date":"2021-05-21T08:23:25","date_gmt":"2021-05-21T08:23:25","guid":{"rendered":"https:\/\/unze.ba\/?p=27765"},"modified":"2021-05-21T08:23:25","modified_gmt":"2021-05-21T08:23:25","slug":"poziv-na-studentsko-takmicenje-vispak-innovation-challenge","status":"publish","type":"post","link":"https:\/\/unze.ba\/en\/invitation-to-the-student-competition-vispak-innovation-challenge\/","title":{"rendered":"Invitation to the student competition &quot;Vispak innovation challenge&quot;"},"content":{"rendered":"<p><strong>INVITATION TO THE SECOND STUDENT COMPETITION &quot;VISPAK INNOVATION CHALLENGE&quot;<\/strong><\/p>\n<p><strong>Application deadline: <\/strong><strong>07.06.2021. <\/strong><\/p>\n<p>Vispak Innovation Challenge is a competition intended for young innovators aged 18 to 25. The competition provides an opportunity for students to, through an innovative approach to real business cases, present themselves, gain new practical knowledge, business contacts, develop presentation skills, and win valuable cash prizes.<\/p>\n<p>The company Vispak was founded in 1972 as a company whose main activity is roasting and packing raw coffee. In the following decades, the company grew into one of the largest food companies in Bosnia and Herzegovina, whose scope of activities includes production, processing, packaging and trade of food products.<\/p>\n<p>Vispak&#039;s path is the continuous education of personnel who are ready to respond to new challenges.<\/p>\n<p>VALUES OF VISPAK<\/p>\n<ul>\n<li>WINNING SPIRIT - We are ambitious, motivated and believe in our success. We are defined by outstanding teamwork and individual achievements.<\/li>\n<li>KNOWLEDGE AND INNOVATION - We are curious and we accept new ideas. We are driven by creative restlessness and enthusiasm. We create new values through learning and innovation.<\/li>\n<li>TRUST AND RESPONSIBILITY - We fulfill our promises. We are responsible to our colleagues and consumers. We help the community and protect the environment in which we operate.<\/li>\n<li>OPENNESS AND TOLERANCE - We respect the integrity and personality of the individual. We respect the diversity of opinions, cultures and customs. We encourage open communication.<\/li>\n<\/ul>\n<p>The company Vispak, the initiator of the competition, has the task of motivating young people with certain challenges and involving them in the active development of Bosnia and Herzegovina. economy, according to economic, marketing, technological or some other segment of occupation.<\/p>\n<p>&nbsp;<\/p>\n<p>After the successfully organized Vispak Innovation Challenge in October 2018, Vispak organizes a student competition again, and continues to work with young people who are ready for real business challenges.<\/p>\n<p>The goal of the competition is to develop students&#039; business skills on specific challenges of one of the leading domestic companies through a great opportunity for teamwork, creating and presenting their own innovations and establishing business contacts with managers, technologists and business people from other branches.<\/p>\n<p><strong>Your task is to gather a team of three people, choose a case and offer a concept to challenges in the direction of innovative action. You can apply and send solutions until June 7, 2021.<\/strong><\/p>\n<p><strong>PRIZES:<\/strong><\/p>\n<p>The company Vispak dd Visoko rewards the three best business case solutions with cash prizes in the value of:<\/p>\n<p>1st place - 1,500 KM<br \/>\n2nd place - 1,000 KM<br \/>\n3rd place - 500 KM<\/p>\n<p>Through the selection process, the best competitors will get the opportunity for a unique practical experience in one of the leading food companies in BiH, with the possibility of further professional development and engagement, with the mentoring of our greatest experts and members of the Management Board:<\/p>\n<ul>\n<li>Student internship in one of the leading food companies in Bosnia and Herzegovina<\/li>\n<li>Intern engagement<\/li>\n<li>Additional education<\/li>\n<li>Seminars<\/li>\n<\/ul>\n<p>All teams that enter the shortlist of the competition receive a certificate as confirmation of their participation in the Vispak Innovation Challenge, as well as appropriate gift packages from Vispak.<\/p>\n<p><strong>COMPETITION INSTRUCTIONS<\/strong><\/p>\n<ol>\n<li>Gather your team of 3 people (between the ages of 18 and 25).<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>Fill out a short application on the website www.challenge.vispak.ba and add a document (file) of your innovation proposal, which should consist of several sections:<\/li>\n<\/ol>\n<ul>\n<li>Team (specify the name of the team, list the members - your contacts and which university\/city you are from)<\/li>\n<li>Which topic\/Business case you chose:<\/li>\n<li>Innovation in the preparation and consumption of coffee<\/li>\n<li>Marketing strategy to mark 50 years of the Vispak company<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Market analysis<\/li>\n<li>Research results on the mentioned topic (market analysis),<\/li>\n<li>SWOT analysis,<\/li>\n<li>The goals of innovation,<\/li>\n<li>Innovation proposal,<\/li>\n<li>communication strategy,<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Conclusion (Team Opinion)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>Record a short 1-minute creative video about your innovation!<\/li>\n<\/ol>\n<p>Post the video on the YouTube channel (public) and send the link in the application on the website.<\/p>\n<p>NOTE: Your team can have a maximum of one student who has already participated in the Innovation Challenge finals.<\/p>\n<p><strong>Application deadline:<\/strong> 07.06.2021. years.<\/p>\n<p><strong>Finals for the best teams:<\/strong> 18.06.2021. in Vispak company in Visoko.<\/p>\n<p>Each team chooses one of two given topics. Below are topic descriptions.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>DESCRIPTION OF BUSINESS CASES<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol>\n<li><strong>Innovation in the preparation and consumption of coffee<\/strong><\/li>\n<\/ol>\n<p>Bosnian coffee, traditional coffee, is a symbol of Bosnia and Herzegovina and as such represents part of the tradition of every Bosnian and Herzegovina. It is part of the Bosnian identity and tradition that has been passed down through the generations. Coffee is a coffee that cannot be paid for or replaced with something else.<\/p>\n<p>Real Bosnian coffee, Zlatna d\u017eezva, has been produced for decades in the very heart of Bosnia and Herzegovina, which gives its producer the competence to produce real Bosnian coffee. All elements of this brand give Zlatna d\u017eezva the epithet of real Bosnian coffee. With &quot;Golden d\u017eezva&quot; we have the opportunity to receive as a gift and pleasure, pleasure, &quot;golden hours&quot; as a gift whose value cannot be expressed materially. Real Bosnian coffee has a pleasant and full taste, and it is recognizable by the intensity of the smell. It&#039;s no secret that &quot;Zlatna d\u017eezva&quot; uses different blends of the highest quality coffees.<\/p>\n<p>Consumers are developing new habits where the influence of Western culture definitely has a contribution in choosing different products. Younger generations preserve the identity of Bosnian culture, but, nevertheless, they adapt to the so-called instant lifestyle. This represents a challenge for Vispak as well, given that new generations, such as Generation Y and Alpha kids, with their way of life and vision, demand changes in the market in the direction of innovation, added value to the product, creativity and interaction.<\/p>\n<p>The task of this business case is to design an innovative product on the market or a way of consuming the product in the direction of bringing coffee consumption closer to the new generations of the modern world that are coming.<\/p>\n<p>Answers to the challenge can offer solutions for the development of a new brand, a new category, the use of new technology, and the creation of a strategy in the coffee category or the way of coffee consumption, which will differentiate itself on the market with its characteristics, and as such will be attractive to younger generations.<\/p>\n<p>The case should have a presentation of the proposal of the method of production, packaging, shape and design of the new product.<br \/>\nAlso, it is necessary to design a marketing campaign that will accompany the proposed product.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"2\">\n<li><strong>Marketing strategy to mark 50 years of the Vispak company <\/strong><\/li>\n<\/ol>\n<p>Not so long ago in 1972, in the booming economy of the country at that time, the Vispak company was founded in Visoko, primarily focused on the production and packaging of coffee, but also other food products. In the same year, Vispak became recognizable by the Zlatna d\u017eezva brand, roasted and ground coffee from the heart of Bosnia. Over the next two decades, Vispak improves its products and strengthens in the segment of espresso coffee, tea, powdered products, spices for eating peanuts, cream spreads. During the 1990s, Vispak continued continuous investment in production lines, started production of soups and began export activities to foreign countries. In the first years of the 21st century, the company recorded significant results with the introduction of the line of chocolates, flips and continued investment in the modernization of machines. In those years, he entered the Guinness Book of Records with the largest jazz in the world. In 2010, Vispak became part of AS Group and launched 20 new products and new brands such as: Tiru Liru, Tajna, Mr&amp;Mrs Vi and Tako Lako.<\/p>\n<p>The history of the company Vispak dd itself shows continuous investment in products, production lines and brands on the market. In recent years, Vispak has been actively working on launching new products, investing in new product lines and the rebirth of brands such as Choco Club.<\/p>\n<p>In 2022, the Vispak company celebrates its 50th birthday, which, in accordance with the company&#039;s history, mission and vision, should bring refreshment to the market, partners, and the Vispak company itself. Celebrating company anniversaries is a joy for its employees as well as its consumers.<\/p>\n<p>The task of this business case is to create a marketing strategy to celebrate the company&#039;s 50th birthday, which would last for a longer period of time and which would be released from everything seen so far.<\/p>\n<p>Answers to the challenge can offer solutions for the development of a new brand, a new category, the use of new technology and the creation of a strategy, which will differentiate itself on the market.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>INVITATION TO THE SECOND STUDENT COMPETITION &quot;VISPAK INNOVATION CHALLENGE&quot;...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[],"class_list":["post-27765","post","type-post","status-publish","format-standard","hentry","category-razno","entry","no-media"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/posts\/27765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/comments?post=27765"}],"version-history":[{"count":0,"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/posts\/27765\/revisions"}],"wp:attachment":[{"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/media?parent=27765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/categories?post=27765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unze.ba\/en\/wp-json\/wp\/v2\/tags?post=27765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}